Residential Energy Efficiency & Electrification Campaign

The TCMC prioritized development of a Residential Energy Efficiency and Electrification Campaign as one of its 2024 regional initiatives. The campaign is a multifaceted outreach and incentive program to accelerate residential building decarbonization and reduce energy costs for households throughout Thurston County. In 2024, the TCMC Staff Team completed a Market Assessment and Incentive Program Research, Stakeholder Interviews, and a Resident Survey to inform development of the campaign. We are now working toward the launch of “Energize Thurston” by Spring 2025.  Energize Thurston builds on the foundation of the Energize Olympia ductless heat pump campaign (2023-2024), expanding its scope to serve residents throughout Thurston County and to offer more equipment types including ducted and ductless heat pumps, as well as heat pump water heaters.

The Switch is On

The first component of the Electrification Campaign launched in 2024 as The Switch Is On: an educational website and outreach campaign that aims to educate, inspire, and make switching to electricity easier for homeowners and renters. The website provides information about the benefits of electric home appliances, and search tools to find vetted contractors and financial incentives. The Switch Is On is available to all residents of Thurston, Pierce, and King counties. 

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